In person this looks just like a colored woodcut block, it's really a cool medium.The rooster was stamped on clay board--long used by artists. It is now selling in small pieces and companies are calling it StampBord. The rooster was stamped on the cut-to-size StampBord, then colored in with inks. After it was dry, a scratch tool was used to scratch off spots of color here and there, exposing the original white of the clay board.